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KEYWORD DENSITY AND ITS IMPACT ON SEO

keyword density

Keywords are the words and expressions that summarize what is your content about. As far as Search Engine Optimization (SEO), keywords are the words utilized by those looking for data on the web. Google and other search engines utilize these words to discover applicable substance for clients. If you utilize the best keywords for your content, then your post might be suggested to the user.

Keyword density refers to the occasions the keywords show up on your page, communicated as a percentage. If your keyword appears 2 times per every hundred words, then the keyword density will be 2%.

WHAT IS THE RIGHT KEYWORD DENSITY?

Likewise, with basically all parts of SEO, there are no plainly characterized rules with regards to keyword density. You will not discover any rules from Google that tell you precisely the number of keywords your content should contain, neither are there particular figures or statistics through which you can depend upon how thickly keywords should or should not show up on your site.

But, there are a few considerations that should be looked after. These considerations can help your content to be perfectly optimized. Helping you within increasing the visibility of your content and in providing a good experience for your audience.

WHAT IS KEYWORD STUFFING:

Basically, it includes repeating the keywords again and again. Users stuff their content with keywords with the expectation of positioning higher in search results. It isn’t however well known as it was a couple of years ago yet, it is still being utilized by certain brands.

Stuffing may also comprise of adding words without any relevant connection to anything. Utilizing words that are not applicable to the theme, or in any event, utilizing squares of similar keywords.

For example, if content reads like “If you are looking for the best SEO Company, look no further. We’re offering the best SEO services at the best rates. So, contact us when you want the best SEO services”. This could continue for many paragraphs, with the keywords also being a part of meta tags and comment tags.

KEYWORD CLUSTERING:

Relevance is really important when it comes to Google’s search algorithm. Despite the fact that it’s critical to try not to stuff your site pages with keywords. Google’s algorithms often search for groups of formally related keywords inside web content for relevant hints regarding what that content is and what it does. This is the basic concept of keyword clustering.

Google’s software programs index and crawls the pages of a website. When they experience keywords on a site page, these programs regularly contextualize keywords comparable to the content adjoining them. This implies that Google anticipates certain keywords to be available relating to different keywords. Accordingly, “clustering” significant keywords together can be a good method of expanding visibility.

KEYWORD USAGE:

Here are a few tips for proper keyword usage:

  • Utilize one essential keyword on each page.
  • Compose in excess of 300 words in each post.
  • Stick to 2% keyword density lower in your content.
  • Utilize the keywords in the correct spots. For example, the page title, title tag, meta descriptions passage, and close to the furthest limit of the page.
  • Incorporate secondary keywords and long tail variations.

Keyword density is still of great importance. As long as you want to improve your page’s visibility, keep in mind to utilize your keywords smartly and avoid stuffing. If you want help in picking the right choice of keywords for your SEO. Then, Diligenttek is the best pick for you. Our team of professionals have been giving the best SEO services in California for a long time and would love to get in touch with you

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