Logo and its types you should prefer at the time

importance of logo

Logos are an important part of establishing a brand and it’s marketing. All the logos and it’s types are based on combination of representative image and typography skills. Therefore, you should make your logo the best because it is the first thing customers notice. All the logos and it’s types are equally important and impactful.

Before you create a logo, you should know about the logos and it’s types and when you should use it at time. In the designing world, There are basically 7 types of logos.

  • Monogram logos or lettermarks,
  • Wordmarks or logotypes,
  • Pictorial marks or logo symbols,
  • Abstract logo marks,
  • Mascots,
  • Combination marks,
  • The emblem

Monogram logos or lettermarks:

Monogram logos or lettermarks are logos that comprise of the initial letters of brand’s name, like CNN, IBM etc. When brands Have lengthy names We can represent the brand with this initialize technique naming. This is based on typography and one of the simplest yet perfect type of logo that Make a complete sense.

Use of monogram logos:

Monogram logos are suitable when the name of brand is lengthy. If you can make a great abbreviation with the use initial letters of each word, you should make a lettermarks for your brand and marketing.

Wordmarks (or logotypes)

Wordmark or logotype is similar to letter mark, it is also based on typography and relies on fonts. It consists of the whole brand name written. You can see the logo of Coca-Cola or think visa, they have a wordmark logo for brands. When the name of the brand is catchy and unique, comprise of a single word, the logotype should be a wordmark. You just need to choose the best font size.

Use of Wordmarks:

If the name of your brand is unique and different you should get a wordmark logo. Brands having name comprising single word which is itself an identity, then wordmark is a perfect choice.

Pictorial marks (or logo symbols)

Pictorial mark is a graphically designed distinct relatable icon. It is the image that is completely related to the brand. We can see the logo of Apple or twitter as an example. It is the image that is completely obsessed with brand and give it an identity.

Use of pictorial logo:

Pictorial mark logo is effective when you are running a well established brand. If the name of brand is lengthy then pictorial graphics can explain it well hence you should choose pictorial logo. Your pictorial logo must be correlated and perfect explanation of brand’s idea.

Abstract logo marks:

Abstract logo is similar to pictorial logo but it’s not a relatable image like pictorial, instead it can be any geometric design that become brand representative.

Use of abstract mark:

Abstract marks works great in global commerce, it help you conveying brand idea and identity in symbolic way. You can choose color and forms to make it meaningful. It make the brand identity different.


Mascot is a type of logo where any character is present in logo to represent your brand. These characters are fun and different making the logo look easy to recognize. You can see the logo of KFC as an example. Mascot are great at catching attention of customers.

Use of mascot:

If your brand is for young children and families, you should make a mascot as they are highly appealing. They can create a better interaction of customer and promote communication. It also assist in social media marketing.

The combination mark:

Combination mark is When any two logo types combined to compose a new logo. When we do fusion of any typography based logo like word or lettermark with pictorial mark or mascot it make combination mark. We can arrange pictures and texts in different patterns and layouts for best outcomes. Doritos and Burger King have combination mark logo at instance.

Use of combination mark:

A combination mark is preferred when you want to add details of your brand to the logo. Combination marks convey the best message along with prominent details of the brand that make the marketing convenient therefore they are best.

The emblem

An emblem is a logo in which a font is present inside a symbol, can look like a badge, have seals or crests. Emblems make an instant impact because of their appearance. This logotype is usually the choice of many schools, institutes, organizations, or agencies. Auto industry approach emblem often. 

Use of emblem:

Emblem gives you a traditional logo when you’re running any school or institute.

Emblem is a preference if you are running business privately, and specially if you’re running some food beverage business. It make the brand look traditional and give details.

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Frequently Asked Questions (FAQs)

Why a logo is important?

Logo is important because it gives your brand an identity. It makes your brand distinct and perfect help it promoting in the market.

What are the types of logos?

There are seven different types of logos that are:

  • Monogram logos or letter marks,
  • Wordmarks or logotypes,
  • Pictorial marks or logo symbols,
  • Abstract logo marks,
  • Mascots,
  • Combination marks,
  • The emblem

How are monogram and wordmark are similar?

Monogram and word mark are similar in many aspects. They comprise of fonts and completely based on typography skills of logo designer

When an emblem is preferred?

Emblem is preferred when you’re running a school any organization or institute. Emblem can also work if you’re an owner of private food beverage business and wants to give your brand a traditional identity.

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