Content creation is an art that requires to be constantly reviewed and refined. The past few years have seen an influx of creators to the scene, creating stiff competition in the content creation landscape. For creators to flourish in today’s day and age, they must be on their A game 24/7, always on the lookout for opportunities. So that they can create engaging and efficient content. This article lays down a few key points which can potentially assist you in producing engaging content.
Identify your target audience
Arguably the most important piece of the puzzle for many content creators is figuring out who their target audience is. This is important because without knowing your audience, it is almost impossible to create specific content that could engage them.
And for the record, your audience is not a static constant. It is an ever-changing, dynamic variable so you have always got to keep reevaluating your core audience.
There are many free tools available that help you find out about your audience. A reliable one being Google Analytics; which identifies various demographics pertaining to your audience, such as their age, gender, country and other miscellaneous factors. These factors will help you in pinpointing a future direction for your content, in a direction that may engage your audience more.
Personify your content
The internet is nowadays filled with dull, to-the-point facts. Fact of the matter is that humans are not robots. Robots may respond well to simple facts. But humans are a tad bit more complex than that. And unlike robots, they resonate with the humanoid characteristic known as emotion.
So you need to give your content a little personal touch. Do not just state the facts as what they are, show them its significance to you at a personal level. Only then will your content really be yours! And intrigue your audience.
From kindergarteners to full grown adults, the oldest trick in the book to immediately grasp their attention is to use graphics. Graphics could include cartoons, animations or statistical graphs. The colorful, playful nature at times of graphics is what makes them so appealing. They send neurological signals to the brain indicating that the person is witnessing something apart from normal, which as a result prolongs the attention of the audience.
This is why you need to adopt the use of graphics in your content more. Not only does it seem refreshing, but it also increases audience engagement. Most content creators have different types of content and different viewer bases as a whole. Something that may work for a certain creator is not guaranteed to work for another. So the best way to figure out what best type of graphical content suits you is trial and error. Do not be afraid to experiment a little. Try a few different things. Look for what gets the (relatively) most engagement, and stick to that sort of content.
A wise man once said, “Don’t put all your eggs in one basket”. The same theory applies to content creation. If you desire more engagement with your overall brand, you have got to diversify your content. If you used to operate majorly on one platform before, branch out to others as well. This move will lead to increased overall engagement of your content and improve your brand as a whole.
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