What is On-Page SEO?
On-page SEO is the practice of optimizing content and enhancing the user experience of the web page for search engines and users. It is also known as on-site SEO. On-page SEO best practices include optimization of Meta Tags, Content, Internal Linking, Image Optimization, and URLs.
Why Is On-Page SEO Essential?
Over the past few years, Google has released several updates to enhance its search engine algorithms. In which Panda, Penguin, and Hummingbird were the most important ones. Those updates set improved rules to enhance the overall site structure and link building. Because Google wants to make users happy and satisfied when they visit your site. And that is only known when users are engaged to your site and how long they stay on your site. Therefore, to engage users and make them stay longer On-Page Optimization is important.
In this On-Page SEO Best Practices Guide, I am going to mention the essential factors on which on-page optimization depends. Which will help you improve search traffic, help you Rank Your Website, and make off-page SEO easier for you.
Best On-Page SEO Practices:
Users don’t like to wait for a website to load, they will bounce back and find another better alternative. That’s why site speed is one of the important On-Site SEO Factors. Recent studies show that a delay of a single second in page load time can reduce conversions up to 7%. That’s the reason site speed is considered an important ranking factor. Website page ranking your site speed should be optimized for desktop and mobile too.
Meta tags are also considered as the On-Site SEO Factors. It’s still a good practice to optimize the Meta tags of your website to improve your website ranking. In on-page SEO, the major types of Meta tags that are important to be optimized are:
Title Tags: Title tags are used to define the title of the web page or any document. They are also used to display the title of your web page on the SERPs. Your title tag should be short, clear, descriptive and 100% unique. The ideal length of the title tag is 50-60 characters long because Google SERPs will only show the first 60 characters of your title. You can use Moz’s Preview Tool to preview how your title tag will appear in the SERPs.
- Meta Description: A Meta description is what search engines used to identify the main idea and topic of your content. So, make it descriptive and short, not more than 160 characters. Avoid keyword stuffing in your description instead of that use synonyms and LSI keywords of your main keyword. Your description should be attention-seeking and use call-to-action keywords, as it is recommended by professionals providing SEO Services in California.
Content That Drives Organic Traffic:
Content is considered as the backbone of a business and On-Page Optimization is the backbone of content marketing. Content should be published to drive organic traffic and to Rank Your Website and help you grow your business. You have probably heard that content is king but there are several ways of successful content marketing, you can go through the Content Marketing Guide to know more about that. Website page ranking mostly depends on the content of the page.
Include keywords and long-tail keywords with LSI and synonyms of the main keyword to make your content easy to understand for readers. Use Free Keyword Research Tools to get an idea of the keyword variations and use them in the content. You will notice that long-tail keywords usually drive more traffic and are easy to rank your website on those keywords. It allows search engines to provide you that benefit because your content is helping people.
Some of the main features of great content are:
- It is practical, useful, and valuable
- Is interesting to read and easy to understand
- In-depth and well-written
- Easy to share
- Optimized for high-volume keywords
Avoid duplicate content, because it affects on-page optimization and it is not considered as the SEO best practice. Avoid low-quality and thin content, write in-depth articles of 1500 words or more. Your content should be fresh and Google takes the content freshness very seriously. As a result that Google prefers the content related to the trends. Because the engagement level is most often high on trendy and fresh content.
When Google releases its panda algorithm, many people don’t take it seriously. And as a result, they lose their prime rankings and paid the losses. In 2015, Google set standards that force every website owner to consider mobile users. And later it was considered as one of the best SEO practices.
As you can see that mobile usage is rapidly going up, and more users are preferring mobile phones. So, to compete with trends every website should be optimized to be mobile-friendly. Because it is also considered as the major factor of website page ranking.
You can use Google’s mobile-friendliness tool to check whether your page is mobile-friendly or not.
Image optimization helps you rank your website in the image section of SERPs. It also helps you enhance the site speed. You can use different tools like TinyPNG to compress your images or you can use plugins if you are a WordPress user. Using alt text with your images helps your audience identify the idea of that image. Using Jpegs of SVG format of images is preferred by the experts of SEO because they load faster and are compatible with website structure.
Remember the main purpose of On-Page SEO is to educate, inspire, and guide your users with relevant and valuable content. Get your site ready and well-structured before going towards building backlinks. Because when a user will be redirected to your site and if they don’t find the content they are looking for then they will bounce back. And it results in a lower website rank with a greater bounce rate. So, implement best SEO practices to optimize your site and follow the process to enhance the overall experience of your site. You can take advantage of a guide that relates to SEO for Beginners.