How to Build Your Social Media Marketing Strategy?


Social media marketing is a powerful and effective way of marketing for businesses of almost all sizes. Helps you reach the maximum audience and target a wide range of audiences through social media channels. As we are moving towards the digital world, businesses need to create their digital presence to make people aware of their existence. So, to create and strengthen your digital presence you need to build a perfect and effective Social Media Marketing Strategy. That can make a great impression on the target audience and can make your business prominent.

We put together a comprehensive guide for you to create an effective Social Media Marketing Strategy from scratch. Whether you are new to social sites or you want to update your current Social Marketing Plan, this guide got you covered:

  1. Set goals for your business

Planning your strategy starts with setting Social Media Goals. According to some research around 60% of goals are set to increase brand awareness and 40% are set to increase engagement. Whether you want to acquire a greater audience or you want to keep your community engage with your brand, defining your social media goals is the first step to meeting your target.

Set realistic goals to meet your target. We endorse tackling smaller objectives that allow you to gauge your social efforts reasonably and affordably.

Below we have mentioned some examples of goals that every business can pursue:

  • Increase brand awareness
  • Generate leads and sales
  • Grow your audience
  • Enhance community engagement
  • Drive traffic to your site
  1. Research your target audience

It is preferred to use social data to better understand the target audience. It can be a huge opportunity for a marketer to target the right audience. With the right tools and with the right research technique you can easily find Social Media Target Audiences, there is no rocket science in researching the right audience.

Remember that different platforms attract different types of audiences. Research for your audience on each platform and add them to your strategy. It helps you to understand what type of audience can be targeted from which platform and what type of content should be published on which platform.

  • Facebook and YouTube both are prime places for your ads due to their popularity and the number of audiences they have.
  • Among Millennials and Gen Z, Instagram and YouTube are top social networking platforms, where bold and astonishing content can work for you.
  • On Pinterest, women outnumber men.
  • Whereas, LinkedIn users are well-educated, making the platform a hub for detailed industry-specific content, that might be more prescribed than what we have on Facebook and Twitter.

Do some homework on your existing social media audience, if any. Although the above data gives an insight into each channel what will you do for your existing customers? To determine your audience you will need further analysis before. There are plenty of resources to enhance your customer base and supplement your social media insights.

  1. Establish your primary metrics and KPIs

A perfect and successful social media strategy is always data-driven, regardless of your goals or your industry. Focusing on social media metrics matters a lot, dig into data that unswervingly aligns with your Social Media Goals.

To get to know about the major metrics, go through the breakdown below:

  • Reach: Post reach is the number of unique visitors who saw your post.
  • Clicks: The number of clicks on your post or your account. Tracking clicks is essential because it let you know that what drives curiosity and encourages users to click.
  • Engagement: Engagement is the total number of social interactions divided by the number of impressions. This metric lets you know that how your audience perceives you and how will they interact.
  • Hashtag Performance: Hashtags can also play an important part. Knowing which hashtags were most associated with your brand and which hashtag works best, can help you a lot.
  • Organic and Paid Likes: Depending upon the paid and organic content on your account. Organic likes are hard to acquire, that’s why many brands turn their post into ads to save time and get required likes.
  • Sentiment: Through these metrics, you get to know that how users are reacting to your content and what feelings or emotions they are attaching to it.
  1. Create engaging content

Content joins your audience with your Social Media Marketing Strategy. You should have enough idea of what to publish depending on the above research related to social media goals, targeted audience, and brand identity. You can be confident after all those research, in which platform to cover and what content should be created. In Social Media Techniques creating engaging and valuable content is one of the most important and difficult parts.

We suggest conducting a competitive analysis to get ideas and inspiration to make content that makes you stand out.

  1. Make a timely presence on social media

Post your content when it is the best time to engage with your audience. It is a valuable and effective technique in other Social Media Techniques. Always publish fresh content but stay active and post on special occasions or events. Post your content when most of or all of your audience are online, to make it visible for every single person. Because that is the best time to communicate with your audience and keep engaged with your brand.

Always be there for your customers, be there for their queries and questions related to the product or service.

  1. Assess your strategy and how to keep improving

Up till now you should have a clear picture of understanding and creating a Social Media Marketing Strategy. However, you can create a strategy that can for the whole year, but having a bird’ eye view of your social media activity helps you understand which campaign works better. This helps you keep an eye on your top-performing content and allows you to adjust your campaigns that are not generating desired results. The social media platform is a matter of trials and errors, that’s why updating and having an eye on your strategy help you minimize the errors. Real-time data allows you to make minimal changes rather than sweeping the whole strategy or making time-consuming changes.


Concluding It All!

Altogether, this guide highlights plenty of suggestions to help you put it all together and create a perfect strategy for social media platforms. Set actionable goals and go through each step discussed above, in the end, you will be at the edge of making your social media marketing strategy. Or else you contact a Social Media Agency to help you develop an effective social media strategy and make your brand stand out from the competition.