A logo is a crucial part of your brand and is considered the basic foundation of your brand. A professionally designed and striking logo creates a great first impression on your targeted audience. Think about some of the biggest brands with iconic logos which are recognized worldwide. The MacDonald’s ‘M’ with yellow color, the Apple logo, Twitter’s blue bird symbol, and Coca-Cola’s distinctive red and white are examples of that logos are instantly recognizable. People recognize these brands even though they have never been a customer of those brands but they know that what brand they represent. Professional logo design services can help you get an attractive logo for your brand.
Logos are considered as the front liner of a brand, which represents a brand through its design. Logos should be unique that helps a brand stand out from the competition. As a representative of the brand, it should depict the brand identity and convey the values and offering of a brand to its targeted audience. Logos are memorable and easy to understand, which helps brands to increase the inflow of customers and to retain the old customers. To do so, brands require a great logo made by an expert designer who understands the purpose of having a logo and possesses a creative mind.
Benefits of a Professional Logo Design:
Logo can be a great treat for your business. The benefits of a logo are discussed below;
- It makes a great impression on your viewers
- Designed with conception and a strategy
- Gives your brand identity and uniqueness
- Projects a proficient image of your brand
- Great return on investment by attracting potential customers
Why Should You Hire Professional Graphic Designer for a Logo?
In a business, managing time is everything, because time is money. So, here we will discuss some main reasons that why you should put your efforts into investing in and availing professional logo design services right from the start. Hiring an expert designer for your logo can benefit you in several ways.
One of the major reasons to hire them is that they follow the perfect design process to create your logo, to understand the working of the professionals, important design process steps are discussed below;
Step # 1: Evaluation of your brand:
The first and most important phase of the process is the client discovery phase. The logo design agencies first collect the information related to your brand, that what your brand is all about, and what are your offerings. What your brand embodies and what your business goals are, all are researched and identified in this phase. Agencies understand the working of your brand and analyze your target audience.
Professional designers dig deep into the company’s insights and try to figure out every about your business, and get details about the people that comprise your company and the nature of your business. These all info contribute to the emergence of a professional logo design that depicts your company profile perfectly.
Step # 2: Research on Related Industry:
Now in the second phase, also known as the industry discovery phase, professionals gather all company’s info from the first phase and conduct further research to draw insights about the market, which will serve in the ideation phase. Now they will analyze the industry in more detail and conduct visual research to draw valuable conclusions. Researching the industry will let you know about the environment in which the company’s logo will be going to survive.
The key aim of this phase is to better understand the client’s field to ensure that they stand out from the competition with a unique logo. And to know what kind of logos competitors in related industry have. After having clean research on the related industry, professionals get an idea of what logo techniques can work for the client’s industry and what their targeted customers’ demands and prefers. And how your rivals are attracting the audience with their designs.
Step # 3: Brainstorming:
The third phase is all about collecting ideas and searching for inspiration for the client’s logo. Based on the discovery and research phase professionals start outlining the ideas to get hands-on multiple ideas for generating a logo. Using the brand personality and nature of the business helps to brainstorm the ideas and develop an image in mind about how a logo can be designed. To collect more ideas, professionals use other brands as inspiration to project the idea of a logo.
After having the right idea about the design now they move on to choose the colors and right type of font for the custom logo design that portray the brand perfectly. By understanding the layout and design of the logo, professionals now create strong strategies to put the efforts into creating a sketch in the next phase.
Step # 4: Sketching Initial Design:
Sketching your ideas is also a part of effective brainstorming of the logo. Professionals sketch out a bunch of different logo ideas because a wide variety of concepts lets them see what works and what doesn’t. They do so because they will have certain themes and designs that can be mixed and matched with different elements until you settle on the perfect one. Sketching different ideas makes it easy to generate an outstanding design. Multiple variations of the sketch let clients know that how editing different elements of the logo can provide them with different choices of the logo.
Step # 5: Adding Details:
After having a sketch of the design, add details to it. Choose attractive colors and matching fonts for that design. Professionals give a lot of attention to details of the logo design, they try to fit all elements with colors and typefaces that reflect your brand perfectly. They try to figure out what suits best for your logo, and how your logo can be unique and striking.
When they have tons of sketches, then they judge and select the most promising concept to execute that sketch digitally. They turn the selected sketch into a vector design and then start adding colors and fonts to give life to that design to make it aesthetically pleasing. They simply test many different ways and variations to get the best results.
Step # 6: Show design and gets client’s approval:
Now when professionals get your design completed, they show you the first impression of the design and ask for any changes you might want them to make. They ask for feedback on their design and implement the feedback of their client to make any changes. It helps professionals to remove any potential flaw in the design and neglect the errors to make their designs perfect.
The first design impression is mostly not perfect, to make a logo according to the requirements of the client, agencies take feedbacks and follow-ups to make their design perfectly according to the client’s requirements. Professional graphic designers work according to the suggestions and feedback of the client. The revisions make them able to design a perfect logo that helps the client to portray their brand identity easily and effectively.
Step # 7: Deliver the final logo:
After having your logo finalized, they will now deliver the final files to the client. They include AI files, EPS/PDF files, and high-resolution files for web and PNGs with white background. They also include the basic variations of the logo like monochrome, black, white, and full color. Also, they will let you know the fonts they used just in case you want to match the font with branding activities.
Professionals deliver your logo with a presentation in which they describe the design process and show you how your logo will appear on different platforms with different mockups. They will help you understand the logo and make you imagine how it will work in real life and where it can be used.
Professional agencies providing professional logo design services will help you in many ways in creating a great logo for you. The results will speak themselves about their work and professionalism. Which makes them a trustworthy and well-known agency for logo designing.
Great designs do not happen by accident, it takes effort, critical thinking, and research, interrogation, exploring, failing, and starting again. Colors, fonts, sizes, shapes, and every detail of a logo make a unique impression on the audience. So, it has to be attractive and relevant to your business. A vigorous design process can be a great opportunity for you to design a great logo and bring your brand to life. By Following the Strategies that are mentioned above you will get the benefits of a logo.
In the end, your logo may not mesmerize every single viewer but a logo designed by professionals can take advantage of that. Because their dedication and competence cannot beat the level of an individual. The focus on detail and structure allows them to make themselves trustworthy and experienced. It is preferred to hire a professional agency for logo designing to make your brand unique and distinguishable from the competition. As a result, you will get a professionally designed and well-structured logo that makes a strong and everlasting impression on your targeted audience.